The Power of Brand

Marketing is not just advertising; it is the story you tell. A "Brand" is a promise to the customer. Apple promises innovation; Nike promises performance.

The 4 Ps Product, Price, Place, Promotion. This is the classic mix. But now we add "People" and "Purpose."

Digital Marketing "SEO" (Search Engine Optimization), "PPC" (Pay Per Click), "Content Marketing." The battleground is the internet. Attention is the currency. "Viral" campaigns are the gold standard.

Target Audience Who are you talking to? "Demographics" (age, gender) are old school. "Psychographics" (values, interests) are the new way. You need to know your customer better than they know themselves.