Triple Bottom Line

Profit, People, Planet. This is the new standard. Business cannot just make money; it must be "Sustainable."

CSR (Corporate Social Responsibility) Companies donate to charity or build schools. This is CSR. It improves their image. But is it enough?

ESG (Environmental, Social, Governance) Investors now look at ESG scores. Is the company polluting? Is the board diverse? Bad ESG scores mean no investment. It is forcing companies to change.

Greenwashing Some companies pretend to be green. They paint their logo green but still pollute. This is "Greenwashing." Consumers are becoming smarter at spotting it.