Article
The Leader as Storyteller
Data is boring. Stories inspire. Great leaders (Jobs, Obama, Musk) are great storytellers. They sell a vision, not a spec sheet.
The Origin Story "I started this company in a garage." Every brand needs a myth. It humanizes the corporation.
The Struggle A story without conflict is dull. Talk about the failures, the hard times. Vulnerability creates trust. "We almost went bankrupt" makes the success sweeter.
The Call to Adventure Invite the employee or customer to join the story. "Join us, and change the world." Make them the hero.
