Article
The Big Picture
Strategy is the art of war applied to business. It is deciding where to play and how to win. It is saying "No" to good ideas to focus on the best idea.
SWOT Analysis Strengths, Weaknesses, Opportunities, Threats. A classic tool. You must know your enemy and yourself.
Blue Ocean Strategy Don't fight in the "Red Ocean" full of sharks (competitors). Find a "Blue Ocean"—a new market where there is no competition. Create value, don't beat rivals.
KPIs and Milestones Strategy is useless without execution. Key Performance Indicators (KPIs) measure progress. "What gets measured gets managed."