Article
The Choice
A CEO is paid to make 3-4 good decisions a year. Decision fatigue is real. How do you choose?
Data-Driven "Show me the numbers." Making decisions based on spreadsheets, A/B tests, and market research. It is safe, but sometimes slow.
Gut Instinct Sometimes the data is wrong. Steve Jobs didn't use focus groups. He used intuition. This requires deep experience and courage.
Analysis Paralysis Overthinking. Waiting for perfect data (which never exists). Sometimes, a good decision now is better than a perfect decision next week. "Bias for Action."