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Disaster Recovery
A data breach. A product recall. A CEO scandal. How you handle a crisis defines your brand. Warren Buffet said: "It takes 20 years to build a reputation and 5 minutes to ruin it."
The Golden Hour The first hour after the news breaks. You must control the narrative. Silence is guilt. Admit the mistake, apologize, and state the solution.
PR (Public Relations) Spin doctors. Their job is to manage the image. But in the age of Twitter, you cannot hide. Authentic apologies work best.
Resilience Bouncing back. Companies that survive crises are resilient. They have a "Plan B" (Contingency Plan).
