Article
The Art of the Brew ☕
Coffee culture has evolved.
- First Wave: Commodity coffee (Folgers, Instant). Just for waking up.
- Second Wave: Starbucks. Espresso drinks, Frappuccinos, coffee as a social experience.
- Third Wave: Artisan coffee. Focus on the bean's origin ('Single Origin'), roast profile, and brewing method (Pour-over). Like wine.
It emphasizes 'Fair Trade'—paying farmers correctly. However, it can be 'Pretentious' (Snobby). Paying $8 for a latte is a sign of gentrification.