The War for Eyeballs 👀

In the digital age, 'Attention' is the scarcest resource. Social media apps (TikTok, Instagram) are optimized to keep you scrolling ('Doomscrolling'). They sell your attention to advertisers.

• Targeted Ads: Ads specific to your behavior.
• Influencer Marketing: People you trust selling you things.
• Freemium: Free to use, pay for features.

"If you are not paying for the product, you ARE the product." Your data is sold to predict and influence your spending.